IMAX is already building its 2028 around Marvel. On the company’s third-quarter earnings call Thursday, November 5, CEO Rich Gelfond named X-Men, Ghost Rider and Black Panther 3 as the films that open IMAX’s long-term pipeline, and said Ryan Coogler plans to shoot Black Panther 3 on film.
“The long-term content pipeline is extremely promising, beginning in 2028 with Marvel’s X-Men, with an all-new cast revealed to much fanfare at Disney’s D23 conference,” Gelfond said on the call. He went on to name Ghost Rider, “which reunites Ryan Gosling and director Shawn Levy,” and Black Panther 3 from “our longtime partner Ryan Coogler, who plans to shoot in film, and you can be sure will tailor that film to the IMAX experience.”
Three Marvel Movies In One Year
All three are already dated. X-Men opens May 5, 2028, Ghost Rider follows on July 28, 2028, and Black Panther 3 closes the year on December 15, 2028. That makes 2028 the first full year of Marvel movies after Avengers: Secret Wars, which Gelfond described on the same call as the event film that ends IMAX’s 2027.
X-Men is Marvel Studios’ reboot of the mutant team, directed by Jake Schreier with a new cast that Disney introduced at D23 this summer. Adam Driver, one of those new faces, recently explained why X-Men was the right time after years of turning Marvel down.
Ghost Rider puts Gosling back with Levy, his director on Star Wars: Starfighter, which IMAX will show in IMAX 70mm in 2027. Connor Storrie is also in talks to play the villain opposite Gosling.
Why Black Panther 3 Stands Out
Of the three, Black Panther 3 got the most specific comment. Gelfond called Coogler a longtime IMAX partner, said the director plans to shoot on film, and said he would tailor the movie to the IMAX experience. He did not say whether that means IMAX cameras or a 70mm release, and Marvel has not announced a format for Black Panther 3 or the other two. For X-Men and Ghost Rider, Gelfond stuck to the new cast and the Gosling and Levy reunion.
Before Then, Doomsday
The nearer Marvel title on IMAX’s list is Avengers: Doomsday, which opens December 18. Gelfond said IMAX is also releasing it in China, where he said anticipation is “off the charts,” and that he expects the film to perform very strongly on IMAX screens there even as it shares them with Dune: Part Three after its first two weeks.
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