Disney Store Times Square has finished its holiday transformation. From now through January 3, the two-story Midtown shop is running festive decor, seasonal merchandise, a Hidden Magic character hunt and a free gift-tag sticker sheet with every purchase in November and December.

Disney shared a first look inside the decorated store in a November 4 update to its Disney Store Times Square page on the Disney Parks Blog, which tracks new arrivals and events at the location throughout the year.
What You Can Shop
Holiday merchandise from both Disney Parks and Disney Store fills the shelves. Look for ear headbands, mugs, sweaters, matching pajamas and home goods, along with Times Square-exclusive pins and plush. The displays put Mickey and friends in holiday outfits, surrounded by snowflakes, presents, lights, wreaths, bows and ornaments, with decorated Christmas trees tucked into the shelving. One wall is built around The Muppet Christmas Carol, stocked with Kermit plush and apparel.

The New York Exclusives Are Still Here
The store’s year-round NYC items stay in the mix during the holidays. Those include mini snow globes of Minnie Mouse as Lady Liberty and Mickey Mouse out in the city, Times Square enamel pins, and Wishables Shimmer New York City Series mystery boxes that hold one of five mini plush, including Mickey holding a hot dog, a taxicab and a pizza slice. The small “I ❤️ NY” Mickey and Lady Liberty Minnie plush are only sold at this store, though other sizes are on DisneyStore.com.

Hidden Magic And A Sticker Sheet
The Hidden Magic Experience hides Mickey, Minnie, Daisy, Donald, Goofy and Pluto around the store, disguised in the holiday decor. Find all six, check them off the card and hand it to a cast member for a seasonal surprise. The back of the card is a blank list for writing down gift ideas as you shop.

Anyone who buys something at the store in November or December also goes home with a gift-tag sticker sheet featuring Mickey and friends in their holiday best, made for labeling wrapped presents. Disney says more holiday merchandise collections are on the way to the store soon.
Where It Is
Disney Store Times Square sits in the heart of Manhattan, steps from the Broadway theaters, which makes it an easy stop before or after a show. Disney uses the same Parks Blog page to log events at the store, including the June Magic: The Gathering | Marvel Super Heroes launch day we covered separately.
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