The Disneyland Resort logo will appear on both sides of every Anaheim Ducks helmet this season. The team and the resort have expanded their sponsorship agreement to put the parks logo on player helmets beginning with the 2026-27 NHL season, a placement that travels with the club through home games, road games, the Stanley Cup Playoffs and practices.
It is a small decal with a long history behind it. The Ducks exist because Disney created them, and more than three decades later the company’s Anaheim resort is putting its name back on the equipment.
What The Expanded Deal Covers
The helmet decal is the visible piece, but it is not the whole agreement. The expanded partnership also adds in-arena signage at Honda Center, social media content and broadcast elements, and Disneyland Resort will serve as the presenting sponsor of one Ducks home game during the coming season. The two organizations have been partners for nearly a decade.
Helmet advertising is still new in the NHL. The league opened helmets to sponsors for the 2020-21 season, and the decals have become one of the most valuable small surfaces in the sport because they are on screen for the entire broadcast rather than only during stoppages.
Disneyland Resort President Jill Estorino called the Ducks “more than a hometown team, they are woven into the fabric of our community,” and said the resort was honored to continue a partnership with an organization that shares its commitment to bringing people together. Estorino took over as president of the Disneyland Resort on March 18, succeeding Thomas Mazloum, and came from Disney Parks International, where she oversaw Disneyland Paris, Hong Kong Disneyland, Shanghai Disney Resort and Tokyo Disney Resort.
A Team Disney Built And Then Sold
The Walt Disney Company founded the franchise in 1993 as the Mighty Ducks of Anaheim, taking the name from the 1992 film. The jerseys, the logo and the mascot all came out of the studio’s marketing machine, and for a while the team functioned as a live action extension of a movie franchise.
Disney sold the club to Henry and Susan Samueli in 2005, and the new ownership dropped “Mighty” ahead of the 2006-07 season. The team won its only Stanley Cup that year.
Where Fans Already See The Crossover
The most familiar piece of that relationship is Anaheim Ducks Day, the annual takeover of Disney California Adventure and the Downtown Disney District. The event brings players and mascot Wild Wing into the park for hockey activities, photo opportunities, exclusive merchandise, themed food and drinks, and a chance to meet the roster.
Anaheim opens the 2026-27 season on the road at Vegas on Friday, October 2, then plays its home opener at Honda Center on Sunday, October 4 against the Florida Panthers. It is an 84 game season, expanded from 82 with two more divisional games per team, and only the second 84 game schedule in franchise history after the inaugural 1993-94 season. The helmet decals will be on the ice from the first night forward.
For more on what is changing across the street from Honda Center, read our coverage of the Disneyland parking structure groundbreaking.
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