Disney Store is taking pin trading to TikTok. Its first TikTok live pin event is Tuesday, November 17, on the Disney Store TikTok channel from 4 to 8 p.m. Pacific, with new pins, mystery set unboxings and last chance buys for sale while supplies last.
Pin sales start at 4:30 p.m. Pacific. Pre-registration opened on Tuesday, November 10, at 8 a.m. Pacific on the DisneyStore TikTok handle, and Disney says to follow the account for registration details.
What Will Be For Sale
Disney says the lineup includes never-before-seen pins, mystery set unboxings and last chance buys. One preview image Disney shared shows three holiday designs: Mickey and Minnie in Santa outfits, a Muppet Christmas Carol pin with Kermit in a top hat and scarf, and a “Happy Holidays” pin with Mickey riding a train.
A second preview image shows a larger spread of pins around a “Pin-Tastic Live Event” logo branded for Disney Store and TikTok Shop. Along with the holiday pins, it includes Dopey in a purple cap and scarf, Milo from Atlantis, a group pin from A Goofy Movie and a Beauty and the Beast pin marked for the film’s 35th anniversary.
Prices for individual pins have not been released.
More Than Shopping
The stream is also set up as a show. Disney says fans will get behind-the-scenes looks, product reveals, trivia and time with pin experts from the Disney community during the four hours.
That makes it more of an event than a quiet online drop. The preview art is branded for TikTok Shop, and with sales starting at 4:30 and stock limited, collectors will want to be on the stream when the pins go up.
Another Pin Event In New York
The TikTok event is one of two pin announcements Disney made on the Disney Parks Blog on Tuesday. The other is the return of the Disney Trading Pin Event at Disney Store Times Square on March 27, 2027, with $29.95 tickets going on sale December 2.
For collectors outside New York, the TikTok sale is the easier of the two to join, since it only takes a phone and a TikTok account.
Meanwhile, Disney Store Times Square is already in full holiday mode, as we saw when the store dressed for the holidays through January 3.
The Details
When: Tuesday, November 17, from 4 to 8 p.m. Pacific, 7 to 11 p.m. Eastern.
Pin sales: start at 4:30 p.m. Pacific, while supplies last.
Where: the Disney Store TikTok channel.
Registration: open now on the DisneyStore TikTok handle.
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