Disney Store Times Square is bringing back its Disney Trading Pin Event. The second edition is Saturday, March 27, 2027, tickets cost $29.95 and go on sale Wednesday, December 2, at 8 a.m. Pacific, and each one comes with a limited edition pin to take home.
The first event, a Retro Pin Event, was held at the store in March 2026, and Disney confirmed the follow-up on the Disney Parks Blog on Tuesday.
How Tickets Work
Tickets are limited to two per guest. Each ticket gives timed entry within a set window as part of a small group, which Disney says keeps the shopping curated and intimate, and doors open early for the first group, before the sun is up, so ticket holders can shop the two-story store before it opens to the public.
Cast members guide guests through the event, and ticket holders can shop the rest of the store too.
What Pins To Expect
The full pin catalog has not been released yet. Disney says it will include city-themed designs, first-to-launch and limited edition pins, and activities for picking up new pins, including a spin-the-wheel game that unlocks boards of pins to trade for.
The March 2026 lineup leaned on New York-inspired designs, character anniversary pins, mystery packs and pin vending machines, and Disney says the team is working to make the 2027 event even more special.
Plan The Trip Around It
Disney Store Times Square sits in the middle of Manhattan, steps from the Broadway theaters, so a late March pin morning is easy to pair with a show or a few days in the city. Spring will have just started by then, and the store’s shelves already lean into the city, with Mickey and Minnie plush and merchandise built around pretzels, taxis and New York landmarks.
If you are in the city before then, the store is currently decked out for Christmas through January 3, as we covered when Disney Store Times Square got its holiday makeover.
Mark Your Calendar
Tickets: on sale Wednesday, December 2, at 8 a.m. Pacific, 11 a.m. Eastern.
Price: $29.95, including event entry and one limited edition pin.
Limit: two tickets per guest.
Event: Saturday, March 27, 2027, at Disney Store Times Square.
Disney says it will share the full pin reveal and more updates closer to the event. Collectors who cannot get to New York have another option sooner: Disney Store is also hosting a live pin shopping event on its TikTok channel on November 17.
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