Oswald the Lucky Rabbit has a new keychain at Tokyo Disney Resort. The die-cut keychain went on sale November 5 for ¥1,400 (about $9), and it is a simple, flat cutout of Oswald in his classic black-and-white look with blue shorts.
ダイカットデザイン！
— MezzoMiki (@MezzoMikiD) November 10, 2026
東京ディズニーリゾート「オズワルド・ザ・ラッキー・ラビット」キーチェーン・お土産 ☆
https://mezzomiki.jp/post-345260/
A Closer Look
The keychain is shaped like Oswald himself, caught mid-stride with a big grin, his long ears up and one arm out. In Japan he goes by Shiawase Usagi no Oswald, which translates roughly to Oswald the Happy Rabbit. The black, white and blue design keeps to the old cartoon style, and each one hangs from a blue ring and strap on the shop display.
It is sold at Grand Emporium in World Bazaar at Tokyo Disneyland and at Steamboat Mickey’s in American Waterfront at Tokyo DisneySea, among other shops. It arrived the same day as two other keychain releases at the resort, a Monsters, Inc. keychain with moving eye parts and a Mickey and Minnie set showing the pair enjoying attractions. At around $9, based on an exchange rate of roughly 158 yen to the dollar, it is small enough to hang from a bag, a lanyard or a set of keys.
Who Is Oswald?
Oswald came before Mickey Mouse. He starred in a series of 26 short cartoons that Walt Disney made in 1927 and 1928, and losing the rights to the character to Universal is what pushed Walt to create Mickey.
His first released cartoon was Trolley Troubles in 1927. Disney got Oswald back in 2006 in a deal with NBCUniversal that also sent sportscaster Al Michaels from ABC and ESPN to NBC, and the 2010 video game Epic Mickey later put Oswald in front of a whole new generation of fans. Since then he has shown up in Disney parks and merchandise around the world.
Shopping At Tokyo Disney Resort This Month
The keychain arrived just ahead of the Christmas season. Tokyo Disney Resort’s Christmas 2026 celebration started November 11, so the shops are filling up with holiday merchandise alongside everyday pieces like this one.
Several shops at the resort have required a Standby Pass since November 10, and the list can change day to day, so check the Tokyo Disney Resort app before you head over if you are hoping to pick one up.
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