Disney and Lucasfilm are turning the Star Wars 50th anniversary into a full year of new toys, Lego sets, clothing, snacks and exhibitions, and the first piece lands today. Hasbro opens preorders on Thursday, November 12, for anniversary figures across its Black Series, Vintage Collection and Retro Collection lines.
The full anniversary slate runs through 2027 and leans on the partners that have been with the franchise the longest. Hasbro’s figures nod back to the original Kenner line that turned Star Wars into a toy phenomenon in the late 1970s.
Lego, Adidas And M&M’s Join In
Lego is celebrating its own milestone at the same time, 30 years of building Star Wars sets. Seven commemorative sets arrive worldwide on January 1, 2027, with reimagined poster tiles and exclusive minifigures inspired by Ralph McQuarrie’s original concept art for the 1977 film.
Adidas is putting out a streetwear and footwear collection based on the characters and look of the original movie. Mars is bringing Star Wars branding to its snacks, including M&M’s, with exclusive products rolling out throughout 2027.
A New Hope Comes Back To Theaters
The centerpiece is the return of the original Star Wars to theaters on February 19, 2027, in a newly restored version of its 1977 theatrical release. It will play in IMAX 70mm, digital IMAX, 70mm, 35mm and 4DX, and it is the first time the film has ever been shown in IMAX. We covered the plan when Lucasfilm first set the IMAX 70mm dates for A New Hope and Starfighter.
Cosm will also start showing A New Hope on its full-dome screens at select U.S. locations in late March, with themed food and drinks to go with it.
Star Wars: The Experience Tickets Go On Sale Today
Philadelphia’s Franklin Institute will host the world premiere of Star Wars: The Experience, A Journey Through the Galaxy, an 18,000 square foot exhibition built with MDSX, Lucasfilm and Disney Consumer Products. It is billed as the biggest behind-the-scenes Star Wars exhibition yet, and it runs from February 13 through September 6, 2027. General public tickets also go on sale November 12.
Starfighter Lands Almost 50 Years To The Day
The year builds to Star Wars: Starfighter on May 28, 2027, just three days past the 50th anniversary of the original film’s May 25, 1977 opening. Shawn Levy directs and Ryan Gosling stars in the standalone adventure, which will also play in IMAX 70mm at select theaters.
For collectors, the order of business is simple. Hasbro’s preorders are the first thing on the calendar, the Experience tickets open the same day, and the Lego wave follows on New Year’s Day.
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