Disney is bringing its holiday shopping to TikTok. The first TikTok Shop Super Brand Day featuring Disney runs November 4 through 10, gathering Disney Store holiday merchandise and products from more than 20 other brands in one place inside the app.
The biggest draw for collectors is early access. Two new Disney Store items will be sold on TikTok Shop first: the Star Wars Darth on a Hearth plush and the Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack. Both are available there from November 4 through 10, then arrive on DisneyStore.com on November 11.
What You’ll Find
The lineup covers home goods, toys, beauty, fashion and accessories, with Star Wars, Pixar and Disney Princess among the franchises in the mix. Disney Store is putting together its own assortment, including mini plush, and it’s joined by brands like Crocs, Old Navy, Touchland, Girls Crew and ColourPop.
A few of the items Disney has already named: a Mickey Mouse Christmas cosmetics collection from ColourPop, pencil sets from Blackwing, jewelry from Girls Crew, Mickey-shaped light-up wreaths and metal character posters from Displate. Kitchen gifts include a Disney Princess Corkcicle Go Cup XL, a Mickey Mouse waffle maker from Select Brands and the Disney Dash Popcano popcorn maker. There will also be belt bags, tote bags, long-sleeve tops and matching pajamas.
How To Shop It
Everything lives inside the TikTok app. Tap the Shop icon in the navigation bar, then tap the Super Brand Day featuring Disney image to get to the event. Some items will also be sold through individual brand storefronts on TikTok Shop. Disney notes that TikTok Shop handles every purchase, so its terms and conditions apply rather than Disney Store’s.
Disney Store will open the week with a TikTok LIVE on November 4 focused on gifts, ornaments and other holiday favorites, and creators will host more LIVE shows through the week to highlight products.
This is a bigger push for a store that only joined TikTok Shop last November. A year later, Disney Store is using the platform for a full week built around its holiday catalog, right as its own Christmas assortment keeps growing. Earlier this week it added more Mickey family Christmas merch and Muppet Christmas Carol apparel on DisneyStore.com.
If the Darth on a Hearth plush or the wreath Loungefly is on your list, the TikTok window is the earliest way to get them. For everything else, it’s mainly a new place to browse, so it’s worth comparing with DisneyStore.com before you check out.
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