Mickey and Friends are suiting up for football season. New Super Bowl LXI merchandise featuring the classic Disney gang went on sale Thursday, the first wave of a Disney x NFL line that will eventually cover all 32 teams.
The opening drop comes from three NFL licensees: Champion, FOCO and Disney Pinnacle by Dapper Labs. Champion has Super Bowl LXI t-shirts and crewnecks for adults and kids with Mickey and his friends on them, and Disney Pinnacle is adding Super Bowl LXI digital pins. You can find the products at NFLShop.com, Fanatics.com, DisneyStore.com and select stores around the country.
Team Gear For Every Fan Base
The bigger part of the line is team-specific. Disney says Mickey and Friends will celebrate each of the 32 NFL teams, with Champion tees and crewnecks in official team colors arriving later this season. FOCO is handling the collectibles side with plush, clip-on plush, bobbleheads, figurines and clear stadium bags.
More is coming after that. Disney lists Crocs, Just Play, New Era and WinCraft among the brands with Mickey and Friends NFL products still on the way, along with more pieces from Champion. New Era already got a head start this month with Disney x NFL caps that pair a character with every team.
Why Disney Is Leaning In This Year
Disney has a bigger stake in this Super Bowl than usual. Super Bowl LXI will be played in Los Angeles in February, not far from Disneyland and the Walt Disney Studios lot, and the game will air on ESPN and ABC and stream on Disney+. The company is already stacking up tie-ins, including Jay-Z headlining the halftime show.
The merchandise also lands during an anniversary year for one of Disney’s most famous football traditions. The “What’s Next” campaign, best known for championship players shouting that they’re going to Disney World, is celebrating its 40th anniversary.
Disney hasn’t listed prices in its announcement, and it says more products and experiences tied to Super Bowl LXI will be revealed as the season goes on. If you want something with your team’s colors on it, the team pieces are the ones to watch for, since those are still to come.
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