Kraft Heinz and Disney have announced a long-term partnership that will bring some of the food giant’s most recognizable brands to Disney destinations across North America. The multi-year alliance covers 10 brands in total, including HEINZ, Philadelphia, and Kraft Mac & Cheese, which will appear at hundreds of dining locations at Walt Disney World, Disneyland Resort, and aboard Disney Cruise Line ships.
What The Alliance Includes
According to Blog Mickey, the agreement goes beyond simply stocking familiar products. Guests can expect dedicated condiment stations and custom-designed equipment throughout the theme parks and cruise ships, suggesting Disney and Kraft Heinz plan to make the brands a visible part of the dining experience rather than a behind-the-scenes supplier swap.
For a company that serves millions of burgers, hot dogs, and quick-service meals every year, the condiment question is no small matter. Bringing HEINZ into the fold puts one of the most requested ketchup brands in the world directly into Disney’s quick-service locations, while Philadelphia and Kraft Mac & Cheese open the door to new menu items and snack offerings across the resorts.
A D23 Celebration Is Already Planned
The partnership will get an early spotlight next month in Anaheim. HEINZ will bring new sauces from its Sauce Vault to D23: The Ultimate Disney Fan Event, which runs August 14 through 16, and additional surprises tied to the collaboration are planned for the event. Fans attending D23 will get the first taste of what this alliance looks like in practice before the rollout reaches dining locations across the parks and ships.
The announcement continues a busy stretch for Disney dining news on both coasts. At Disneyland Resort, the recently opened Gordon Ramsay at The Carnaby has already expanded its reservations through the end of the year, and now the quick-service side of the menu is getting attention of its own. We will keep an eye out for when the first Kraft Heinz touchpoints begin appearing in the parks.
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