Disney Vacation Club has a new tagline, and you will start seeing it on November 1. The timeshare program is launching a brand campaign called “Always a Magical Tomorrow,” built around the idea that DVC Members always have another trip to look forward to. The first ad spot is already out.
The campaign arrives as Disney Vacation Club heads toward its 35th anniversary. Disney’s pitch is aimed at both current Members and people thinking about buying in, and it leans on the memories families have already made while pointing ahead to the ones still to come. Disney describes Members as some of its most dedicated and passionate fans, and the tagline is meant as a nod to that loyalty.
What The Ad Shows
The spot is built from scenes Disney says were inspired by real vacation moments. In Disney’s announcement, the company runs through what a DVC “tomorrow” can look like: a ride on TRON Lightcycle / Run, a 50th wedding anniversary, a splashy afternoon at the pool, or the first bite of a treat that becomes a family favorite. The point is that every Member’s version is different.
Disney also stretches the idea past the theme parks. The campaign covers park and resort stays, Disney Cruise Line sailings, beach getaways and adventures around the world, so a DVC tomorrow does not have to happen at a theme park at all.
Why Disney Says The Tagline Fits
Joe Rand, senior vice president of Disney Signature Experiences Commercial Strategy, called the campaign “an evolution of how we tell the Disney Vacation Club story.”
“‘Always a Magical Tomorrow’ speaks to the unique value of DVC membership,” Rand said. “It reflects both the memories Members have already created and the excitement of what’s still ahead. The new tagline gives us a clear and compelling way to communicate the emotional connection guests have with Disney Vacation Club and the experiences that keep them coming back.”
What Members Have Coming Up
The new message lands while DVC has plenty to sell. Members can book one of the first sailings of the Disney Believe starting November 21, as we covered when DVC Members got their window for a first-wave Disney Believe sailing. The Lakeshore Lodge, the club’s next Walt Disney World resort, is also on the way, giving Members a brand-new place to book.
Disney’s announcement is about how the club markets itself. It does not mention any changes to points, booking windows or annual dues for Members when the campaign launches on November 1.
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